Mock Me, I Dare You
Don't mock the mocktails. They have come a long way from the Temperance Days of 1865 and your Great Aunt's Shirley Temple. People are looking to curtail their consumption and now they have cool ways to do it.
Dry January: The Sober Movement
Alcohol Change UK reported that at least 175,000 people signed up on their website to participate in the movement in 2023. The UK charity movement originally started with 4,000 participants in 2013 .